It's Fresh!

Food Tech


Justin Creasy

Technical & Sales Director

It's Fresh! is a packaging innovation that is delivering extra quality and value for fruits, vegetables and the whole fresh produce industry. In the UK, food waste totals 10 million tonnes per annum (worth £20bn), and is associated with more than 22mt of greenhouse gas emissions (WRAP, 2015). According to studies, ~46% of all fruit and vegetables are wasted at various stages throughout the supply chain (DEFRA, FoodStatisticsPocketbook 2016). It’s Fresh are reducing waste, and providing value to their customers across the whole supply chain, bringing social environmental and economic benefits.

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